How the NHL is humanizing its players to reach new fans
By Emily Kaplan · Source: ESPN
Published:
Following a surge in viewers driven by pop culture breakouts like "Heated Rivalry" and "Off Campus," the NHL is leaning into off-ice personalities to build lasting fandom.
Inspired by the success of "Heated Rivalry" and "Off Campus," the NHL is leaning into off-ice personalities, fashion, and even BookTok to build lasting fandom.
